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Knowledge Systems Laboratory
Stanford University
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Abstract: Ontologies for Electronic Commerce
Electronic commerce is exploding - Forrester research projects 25 billion dollars in
online spending by the year 2000. As the market segment grows, it has expanded
into broader content areas. Broader domains increase the need for thoughtful
content organization and browsing support. We promote the trend of using
ontologies to support more than just search and also to enhance browsing and
more active "smart" notification services. In this paper, we identify some of the
issues with respect to existing ontology-enhanced e-commerce applications, report
and discuss findings from our own experiences building and using ontologies for
web deployments in general and e-commerce specifically, identify some
"low-hanging fruit" applications, and discuss some research directions
Deborah L. McGuinness .
``Ontologies for Electronic Commerce,''
In Proceedings of the AAAI Artificial Intelligence for
Electronic Commerce Workshop, Orlando, Florida, July, 1999.
abstract
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Selected Papers of Deborah L. McGuinness.
