Reference: McGuinness, D. L. Ontologies and Online Commerce. IEEE Intelligent Systems, Vol. 16, No. 1, January/ February, 2001.
Abstract: Electronic commerce is exploding—Forrester research (www.forrester.com) predicts global e-commerce will reach 6.8 trillion dollars in 2004 . As the market segment grows, it has expanded into broader content areas, which increases the need for thoughtful content organization and browsing support. Ontologies can facilitate organization, browsing, parametric search, and in general, more intelligent access to online information and services. This essay discusses some ontological trends that support the growing domain of online commerce—you can view it as an update to a previous paper in which I identified ontology-enhanced e-commerce application issues and opportunities
Full paper available as doc, pdf.